Learn more about MDS
MDS are leaders in the provision of enterprise customer experience management solutions for service providers.

Our solutions are flexible, easy to use, and through powerful analytics, provide assurance that the end customer experience is unified and operating as intended, to the highest standard. Our goal is to build long term partnerships with our customers and help them grow their businesses.
That is why tier one providers such as O2 and BT trust us to run their Customer Experience and Management solutions for their business and multinational customers.
Our Vision
The MDS vision is for all enterprises to have the capability and flexibility to provide a unified and interactive customer experience, where technology is used to simplify, manage, analyze and differentiate through exceptional customer experience.
Our Mission
The MDS mission is to be the global leader and innovator in the provision of enterprise customer experience management solutions, using deep expertise to help service providers grow their business and multinational customer base profitably.
Our values
- Customer Focus – We add value to our customers in every interaction and build long term partnerships
- Accountability – We are accountable to ourselves, the people we work with and our customers, having clear roles and responsibilities for the delivery of our plans
- Teamwork – We are supportive, honest and collaborative in all parts of our business focusing on delighting our customers
- Innovation - We constantly strive to innovate our technology, the market and find new and better ways in everything we do
A pedigree of innovation and customer focus built over 25 years
Our background as an operator means that MDS understands the challenges of being a 21st Century Communication Service Provider. In the 1990s, Martin Dawes built a mobile virtual network operator that grew to over one million customers and was particularly effective in selling to Corporate and SME customers. When the business was sold in March, 1999 to BT Cellnet (now O2), the technical and operational capabilities that powered the business were retained to become the kernel of the current Martin Dawes Technologies Group.
We have successfully taken our experience and deep understanding of the requirements that consumers and businesses now have of their Service Providers and combined this with our flair for innovation to build a market leading portfolio of Customer Experience and Customer Management solutions. We have been particularly successful in assisting Operators address the needs of their most valuable and most demanding customers: the enterprise customer.
Our focus comes from 25 years’ experience in the Communications industry pioneered by Martin Dawes, our founder and Chairman. In times when Service Providers demand more value, creativity and agility from their system and solution providers, MDS meets these challenges, providing cost-effective solutions which are simple, easy to use, and provide the assurance which allows Service Providers to be highly responsive and innovative in developing their services and markets to maintain and build competitive advantage.
A global group with global presence
MDS Group includes both MDS CEM and MDS Lavastorm Analytics, based in Boston, USA, who are global leaders in enterprise process analytics. We have offices across the world including UK, US, Ireland and Australia, which enables us to serve our multinational customer base to the highest standards.



